Don’t be intimidated by our ridiculously impressive titles and dashing good looks. We are really just your way above average, hardworking branding and marketing geniuses diligently plotting to save the world from really crappy logo gear experiences. All that power and responsibility, one logoed coffee cup, pint glass and t-shirt at at time.


Bonnie Alfonso

Position: President / CEO

Hire Date: May 30, 1990

Special Skills: Connecting people

Interesting / Quirky Facts: Spartan fan, indoor cycling instructor, knows way too much about the Brady Bunch.


Margianne Alfonso

Position: Production Manager

Hire Date: April 1, 1996

Special Skills: "Singing" what she lacks in talent, she makes up for in volume and enthusiasm.

Interesting / Quirky Facts: Small dog wrangler, keen eye for finding Petoskey stones, never passes up an opportunity to sashay.

Carol Nickerson

Position: Accounting & Human Resources

Hire Date: January 1, 1995

Special Skills: Objectively reviews all sides.

Interesting / Quirky Facts: Avid traveler, trashy romance novel reading badA** weight lifter.


Marty Beaudoin

Position: VP of Sales

Hire Date: October 1, 2000

Special Skills: Figuring stuff out

Interesting / Quirky Facts: Power tool loving drummer who will do ridiculous things for a cookie.



Position: Executive Sales Leader

Hire Date: May 14, 2007

Special Skills: Color and fit guru

Interesting / Quirky Facts: Yoga loving cat fanatic who is really good at dancing it out around the office. Not so good at getting others to join in.